Blink; The Power of Thinking of Without Thinking by Malcolm Gladwell is New York Times Bestseller. Gladwell was named as Time Magazine's 100 Most Influencial people in 2005 and is a writer for New Yorker magazine . Blink is a book that combines neuroscience and psychology, making it appeal to all sorts of audiences.
"Malcolm Gladwell's fascinating treatise on snap judgments is sure to inspire a following....The writer is in top form in Blink and the reading here is a real pleasure. As in the best of Gladwell's work, Blink brims with surprising insights about our world and ourselves, ideas that you'll have a hard time getting out of your head, you'll itch to share with all of your friends." ~ Farhad Manjoo, Salon
What is Blink about?
It's a book about rapid cognition, about the kind of thinking that happens in a blink of an eye. When you meet someone for the first time, or walk into a house you are thinking of buying, or read the first few sentences of a book, your mind takes about two seconds to jump to a series of conclusions. Well, "Blink" is a book about those two seconds, because I think those instant conclusions that we reach are really powerful and really important and, occasionally, really good
Gladwell's book takes a look at first impressions and how we can use those to become successful decision makers.
It's time for me to explore his other books. I think that The Tipping Point is next.